Let’s face it, if you’re not on TikTok, your brand is missing an important opportunity. What began as a lip-syncing platform for Gen Z has exploded into one of the most addictive, profitable, and trend-setting platforms on the planet.
But don’t just take my word for it. Let’s dig into the numbers from this infographic that reveal just how much happens on TikTok every single hour.
23,611,111 Video Views per Hour
Over 23 million videos are watched every hour, meaning the platform has incredibly high user engagement and content consumption. This matters to the market because it can increase companies’ visibility. A well-placed ad or trending video can have a cause and effect of popularizing an item one hour, then selling it out the next hour. A perfect example of this is the resurfacing of claw clips. Once considered a dated accessory, claw clips have become a staple in Gen Z fashion thanks to viral TikTok content. Influencers styled them in aesthetic “get ready with me” videos, and suddenly, retailers couldn’t keep them on shelves.
120,833 App Downloads per Hour
People are still discovering and joining TikTok at a rapid pace. The more users on TikTok, the more demographics to reach for companies. TikTok is not a passing trend either. It is a great platform for brands to have a long-term presence. TikTok launched in 2016. In 2020, a brand that rose to fame specifically because of TikTok was the skincare brand CeraVe. CeraVe went viral on TikTok around 2020 when dermatologists and creators, like @skincarebyhyram, recommended it for its gentle, dermatologist-developed formulas. The hype was completely unprompted; users praised its effectiveness, and sales skyrocketed. CeraVe became a Gen Z skincare staple and started tailoring marketing specifically for TikTok and influencer-driven campaigns.
694,180 Website Visits per Hour
Users frequently leave TikTok to explore external links like Linktree, bio links, and affiliate links. TikTok drives real traffic to other platforms and websites, great for e-commerce and lead generation. Marketers can effectively use CTAs to convert views into actions. Amazon influencers are a prime example of using TikTok to drive traffic to external links like Linktree or Amazon storefronts. TikTok creators in the Amazon Influencer Program showcase product hauls, “TikTok made me buy it” finds, and must-have gadgets.
They add CTAs like:
- “Link in bio to shop my Amazon finds.”
- “Everything’s on my Amazon storefront.”
- “Use my affiliate link to get it!”
They use viral phrases on their videos like:
- “Random things you didn’t know you needed from Amazon”
- “Amazon home finds under $20”
- “Amazon outfit of the day (OOTD)”
These often lead to massive spikes in product searches and purchases.
When you shop using the Amazon Influencer Program, it feels helpful and effortless. Creating an easy link to access products turns views into more clicks and more sales for companies like Amazon.
$125,972 Revenue Generated per Hour
TikTok’s platform generates significant income, likely from ads, in-app purchases, and brand collaborations. The platform is monetizing successfully, which makes it attractive to investors and marketers. This statistic proves that spending ad dollars on TikTok works, because even though it might seem like a silly haul, it turns into income.
We have talked about influencers and content creators because they are so important for a successful marketing strategy. Beauty influencer Mikayla Nogueira has created TikTok videos reviewing and promoting makeup products. Her reviews helped brands like L’Oreal, Maybelline, and Glow Recipe go viral, leading to products selling out within hours. Her videos are often part of paid brand collaborations, and she uses TikTok Shop, affiliate links, and promo codes to drive external sales.
She went so viral for her makeup reviews that she was even able to start her makeup brand. Point of View (POV), which focuses on makeup prep products. The brand is a direct-to-consumer venture with a five-product line, including priming milk, serum, moisturizer, primer, and lip treatment. On her website, where she sells her products, you can find a tutorial, makeup classes, and tips from Mikayla herself. She was able to make herself into a brand, making income and improving her marketing strategy.
$181,250 Spent Globally by Users per Hour
Users are spending money through TikTok, either tipping creators, shopping via TikTok Shop, or purchasing in-app currency coins. TikTok is now a direct shopping platform, not just an endless scroll of entertainment. It is ideal for product-based marketing, especially when partnered with influencer campaigns or TikTok Shop. To read more about TikTok shops, you can find content about it in my blog “Viral Today, Waste Tomorrow: The Cost of TikTok Fashion.” I talk about the rise of it and how it became a popular consumer stop.
Addison Rae earns $579/hour / Charli D’Amelio earns $463/hour, gains 10,119 followers, and receives 1.19M likes.
Top creators are not only making money, but they’re also gaining massive engagement in real-time. This shows us the earning potential for influencers. Brands should leverage influencers strategically to tap into their massive reach and engagement. Their success proves that TikTok isn’t just a platform for visibility; it’s a legitimate income stream and business engine for creators and marketers alike. Creators like Charli and Addison routinely receive millions of views, likes, and comments within hours of posting. Their audiences are loyal and ready to take action, whether it’s buying a product, following a trend, or clicking a bio link. Both of them have come out with products and brands under their name. All thanks to their massive success.
Overall, why did this infographic matter when it comes to marketing? TikTok is not just big, it’s a profitable, fast-moving, and influential platform. It’s a place where consumers discover, engage, and buy without even realizing it. Marketers who use TikTok can reach millions of views, gaining sales and awareness.
Every hour, millions of videos are watched, thousands of new users join, and hundreds of thousands of dollars are spent. That tells us something critical: TikTok is where attention lives, and in the world of marketing, attention is everything.
What makes TikTok uniquely valuable is that it’s a platform of discovery. People don’t just scroll, they stumble upon trends, products, and creators in ways that feel organic and exciting. Consumers engage, share, and even make purchases, all without even realizing they’ve moved from entertainment to action. It’s seamless marketing at a large level.
As a public relations student, I realize these stats highlight the overall importance of:
- Storytelling through short-form video: TikTok allows PR pros to communicate brand values creatively and concisely.
- Building relationships with creators: Influencers on TikTok act as modern-day spokespeople, shaping brand perception and trust.
- Real-time engagement: With TikTok’s fast pace, public relations teams need to be ready to join conversations as they happen.
- Driving awareness and action simultaneously: Public relations is no longer just about reputation; it’s about visibility, impact, and even sales.
As a future communicator, it’s going to be my job to understand where audiences are and how they engage. This infographic is proof that TikTok is not just an app; it’s a new culture. As a future public relations professional, it’s one I can not waste time ignoring.
CITATIONS
Business of Apps. (n.d.). TikTok statistics. https://www.businessofapps.com/data/tik-tok-statistics/
Shepherd, J. (2025, April). 25 essential TikTok statistics you need to know in 2025. The Social Shepherd. https://thesocialshepherd.com/blog/tiktok-statistics
AMZScout. (2025, February 28). 16 must-know TikTok Shop statistics and insights for 2025. https://amzscout.net/blog/tiktok-shop-statistics/
Prince, H. (2022, May 5). The ultimate guide to TikTok marketing. Unbounce. https://unbounce.com/social-media/ultimate-guide-tiktok-marketing/
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