In an age where social media shapes style and shopping habits, TikTok has emerged as one of the most powerful platforms influencing Gen Z. We, as consumers, are constantly chasing the next trend, scrolling, shopping, and searching for the best deals.
Just open TikTok, and it won’t take long before you stumble across a TJ Maxx or Marshalls “haul,” a viral fashion find, or a trendy outfit styled on a budget. These videos are more than just entertainment, they reflect how digital culture drives consumer behavior.
What Is TJ Maxx & Marshalls?
TJ Maxx and Marshalls are American off-price retail chains that sell brand-name clothing, shoes, home goods, beauty products, and accessories at discounted prices. They are both owned by the same parent company, TJX Companies, and are known for offering deals on designer and high-quality items that are typically overstock, out-of-season, or from canceled orders.
Shoppers often enjoy the “treasure hunt” experience at these stores, since the inventory constantly changes and you never know what bargains you’ll find, making them especially popular among budget-conscious and trend-savvy consumers, including those on TikTok who showcase their finds in “haul” videos.
Treasure Hunting Queen
Maya Dannie, known on TikTok as @maya.dannie, has earned the title of the “treasure hunting queen” of TJ Maxx and Marshalls. Her content showcases her knack for uncovering hidden gems in these off-price retail stores, turning shopping into an engaging and entertaining experience for her followers.
In her videos, Maya embarks on shopping adventures, highlighting unique finds and sharing tips on how to spot quality items at discounted prices. Her enthusiastic approach and eye for detail have resonated with a wide audience, making her a go-to source for budget-friendly fashion and lifestyle inspiration.
Maya’s influence extends beyond mere shopping; she fosters a community of like-minded individuals who appreciate the thrill of the hunt and the satisfaction of discovering value in unexpected places. Her content not only entertains but also empowers viewers to explore and enjoy the process of finding quality items without breaking the bank.
The Power of Influencers & User-Generated Content
A major driver of the desire to shop at TJ Maxx and Marshalls has been the power of influence. Shoppers of all ages, but especially Gen Z and younger millennials, love to document their in-store finds, whether it’s a designer handbag at a discount or an unexpected seasonal trend.
Haul videos, store walkthroughs, and “come shop with me” vlogs have turned casual shopping trips into highly watchable content. Influencers have also played a role, as we talked about with Maya, where they turn their spontaneous finds into viral sensations, encouraging viewers to rush to their local stores in hopes of finding the same item.
Buy or Bye
One of the latest TikTok trends fueling this shopping craze is the “Buy or Bye.”. In these videos, creators visit stores like TJ Maxx and Marshalls and showcase items they find then ask themselves if they buy or bye.
This trend adds a fun, interactive layer to the typical haul or walkthrough. It blends entertainment with decision-making, encouraging viewers to weigh in on fashion choices, and even mimic the experience on their own trips to the store. The spontaneity of “Buy or Bye” mirrors the thrill of discovery that TJ Maxx and Marshalls are known for.
I am not ashamed, I did one of these videos too. After watching a few too many of these videos, I found myself at my nearest Marshalls, camera in hand, ready to participate. The trend did not just entertain men, it influenced me. I was curious to see what I could find and the thrill of participating in the trend. It turned a regular shopping trip into something creative and engaging, giving me a new appreciation for the in-store experience and the content that comes from it.’
Whether it’s a viral shirt or a duped designer piece, this trend reflects how TikTok continues to shape our buying behavior, making TJ Maxx and Marshalls not just shopping destinations, but content-worthy adventures.
TJ Maxx and Marshalls TikTok Account
Both TJ Maxx and Marshalls have embraced TikTok as a dynamic platform to connect with younger, trend-conscious shoppers. Their official TikTok accounts showcase content that highlights in-store finds, seasonal fashion, and the thrill of discovery that defines their shopping experience.
The official @tjmaxx TikTok account boasts over 187,000 followers and more than 517,000 likes. Their content often features fashion hauls, styling tips, and glimpses into the ever-changing inventory that makes each visit unique. By leveraging popular TikTok trends and sounds, TJ Maxx effectively engages with the Gen Z audience, emphasizing affordability without compromising style.
Similarly, @marshalls has a strong presence with over 165,000 followers and 1.9 million likes. Their TikTok content focuses on showcasing “Marshalls Finds,” including fashion pieces, home décor, and beauty products. By highlighting the variety and value available in-store, Marshalls taps into the TikTok community’s love for discovery and deals.
Both brands encourage user-generated content by promoting hashtags like #MarshallsFinds and #TJMaxxHaul. This strategy not only amplifies their reach but also fosters a sense of community among shoppers who share their own finds and shopping experiences. By featuring real customers and their stories, TJ Maxx and Marshalls create authentic connections that resonate with the TikTok audience.
Final Thoughts: TikTok’s Fashion Influence
TikTok has completely reshaped how we think about shopping, especially at off-price retailers. TJ Maxx and Marshalls have smartly positioned themselves at the center of this movement by embracing user-generated content, influencer power, and the spontaneous joy of the hunt.
They’ve evolved from being “mom stores” or budget alternatives into trendy, relevant, and Gen Z-approved fashion destinations. Whether you’re in it for the deals, the content, or the community, one thing’s for sure: thanks to TikTok, the treasure hunt is far from over.
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